Notes on UGC ads, pricing, and what actually converts.
Guides from the team producing Static, AI UGC, and Google PMAX ad creative for DTC brands.
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How Much Do UGC Ads Cost in 2026?
A real breakdown of agency retainers, in-house hire costs, and per-video freelancer rates — and where flat-rate studios fit in.
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Static Ads vs. UGC Ads: Which Should You Run?
Neither format wins outright. Here's how to split budget between static and UGC creative depending on your funnel stage and platform.
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